Here are our privacy principles:
1. Providing information to us is your choice.
2. You can choose to have the Personal Information or Sensitive Personal Data provided by
3. You deleted and/or modified as set out herein.
4. You always have the ability to opt-out of receiving communications from us as more particularly explained herein.
The Personal Information or Sensitive Personal Data or Information which You may provide to Almirah and/or which We may collect as part of the information provided is or could be the following:
i. Your registration details which may include Your name, email address, location, phone number, the password provided by You.
ii. Your usage behaviour of the Website.
iii. Details of the computer system or computer network which You use to visit the Website and undertake any activity on the Website.
iv. Any other Personal Information and/or Sensitive Personal Information communicated or disclosed to Almirah by You via electronic communication.
Information which either individually and/or in combination with other information is not capable of identifying You, will not qualify as Personal Information under the applicable laws.
We may also use the Information for transactional emails or to provide You with information, direct marketing, online and offline advertising and other materials regarding products, services and other offers from time to time in connection with the Website or Almirah or its parent, subsidiary and affiliated companies (“Platform Entities”) and its joint ventures.
Consent to Personal Information
Withdrawal of Consent
You may at any time withdraw Your consent to the collection, storage, use, disclosure, transfer, of the Personal Information and/or the or Sensitive Personal Data or Information by Almirah, by addressing a written communication to this effect to the contact address of the Grievance Officer specified below and Almirah will take steps within a reasonable time to stop use of the Information collected from You. However, You agree and acknowledge that in the event that You choose to so withdraw Your consent, Almirah shall be entitled to not provide any or all of the services on the Website to You and to refrain from entering into a business relationship with you.
Information Sharing and Disclosure
We may enable access of the Users’ Information to the Platform Entities, joint ventures, agents or third parties for the purposes of the services provided by them or for any other marketing related activity undertaken by or on behalf of the Platform Entities and/or its joint ventures and/or for the purposes of enhancing the quality of the services provided to You on the Website. Almirah may contract with the service providers including courier agencies to perform functions or services on its behalf for the purpose of Almirah’s business operation. Such third parties may have limited access to your Information that is needed to perform their functions, but are restricted from using your Information for purposes other than providing services for Almirah. Almirah requires that its service providers that provide the services or perform functions for Almirah, have limited access to Information and are subject to the same level of privacy protection as is required by the relevant Indian Laws.
Compliance with Laws and Law Enforcement
Almirah cooperates with and will share Your Information with mandated government and law enforcement agencies or to any third parties when required by an order under law for the time being in force to enforce and comply with the law. We will disclose any Information including Sensitive Personal Data or Information about You to government or law enforcement officials or private parties as We, in our sole discretion, believe necessary or appropriate to respond to claims and legal process, to protect the property and rights of Almirah or a third party, to protect the safety of the public or any person, or to prevent or stop any illegal, unethical or legally actionable activity. Almirah may also provide your Personal Information including Sensitive Personal Data or Information to various tax authorities upon any demand or request from them.
You release and indemnify Almirah and/or any of its officers and representatives from any cost, damage, liability or other consequence of any of the actions of the Users of the Website and specifically waive any claims that you may have in this behalf under any applicable law. Notwithstanding its reasonable efforts in that behalf, Almirah cannot take responsibility or control the information provided by other Users which is made available on the Website.
You may find other User's information to be offensive, harmful, inconsistent, inaccurate, or deceptive. Please use caution and practice safe trading when using the Website.
Almirah may use Your Personal Information including Sensitive Personal Data or Information for the aforementioned purposes of the Website. You have full control regarding which of these emails You want to receive. If You decide at any time that You no longer wish to receive such communications from Almirah, please follow the unsubscribe instructions provided in any of the communications. Please note that once We receive Your request, it may take an additional period of time for Your opt-out to become effective.
Deleting Your Information
If You wish to have the Personal Information or Sensitive Personal Data that You have provided to us deleted and/or modified, You can always do so by sending a request to us on the e-mail id of our Grievance Officer provided at the bottom of this page. You may note that deletion of certain Personal Information including or Sensitive Personal Data may lead to cancellation of Your registration with the Website and Your access to certain features/services of the Website.
Links to Other Sites / Financial Data
We provide links to other websites for Your convenience and information. These sites may have their own privacy policies in place, which We recommend You review if You visit any linked websites. We are not responsible for the content of linked sites or any use of the sites. While transacting with other third parties, You may provide Your financial information including without limitation Your bank account details, credit card account details or Your details pertaining to any payment settlement or pre-paid instrument service provider. You understand, agree and acknowledge that the Website and Almirah never receives Your financial and payment information from these service providers. Your Personal Information, Sensitive Personal Information and financial information will be dealt by these service providers in accordance with their respective privacy policies and other terms and conditions and Almirah and Website shall not be liable, accountable or responsible for Your Personal Information, Sensitive Personal Information and financial information which You provide to these service providers.
Any and all Personal Information including Sensitive Personal Data or Information available, uploaded by You on the Website shall be Your sole responsibility, given the publicly available nature of such content. You shall be deemed to have waived the confidentiality to any Personal Information including Sensitive Personal Information and Data comprised in any other publicly available information on the Website.